Privacy Policy

1. Introduction

Digital Capital LLC ("we," "us," "our," or "Company") operates the "Are You Red, Blue, or Just Confused?" quiz (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

We collect the following types of information:

• Quiz Responses: Your answers to the 100-question political quiz (or 30-question Express version)
• Demographic Information: Age range, geographic region (US state), and education level that you voluntarily provide
• Results Data: Your calculated political archetype and dimension scores
• Geographic Information: Your country of origin (determined via IP geolocation, not stored)
• Usage Analytics: Quiz mode selection (FULL vs EXPRESS), completion status, and timestamps

3. How We Use Your Information

We use the information we collect for the following purposes:

• To calculate and display your political archetype results
• To provide you with a personalized quiz experience
• To improve and optimize the Service
• To analyze aggregate, anonymized data about political attitudes and trends
• To enhance user experience and functionality
• To comply with legal obligations

4. IP Geolocation and US-Only Marking

We use IP geolocation technology to determine your country of origin. This information is used solely to mark your results as originating from outside the United States if applicable. Your actual IP address is not stored in our database. The geolocation determination is temporary and used only for this marking purpose.

Non-US users are marked in our system for data analysis purposes, but this does not restrict your access to the Service.

5. Data Retention

We retain your quiz responses, demographic information, and results data indefinitely for research and analysis purposes. You may request deletion of your personal data at any time by contacting us at [email protected].

6. Data Sharing and Disclosure

Data Monetization: We sell anonymized, aggregate data derived from quiz responses to universities, political research organizations, and academic institutions. This data includes your quiz answers, political dimension scores, and demographic information (age range, region, education level)—all completely anonymized and aggregated in a way that does not identify you personally. We never sell individual user data or personally identifiable information. You have the option to opt-in or opt-out of this data sharing when you complete the quiz.

We may also share anonymized data with third parties for research, analysis, and educational purposes beyond data sales.

We may disclose your information when required by law or when we believe in good faith that disclosure is necessary to protect our rights or the rights of others.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Privacy Rights

You have the following rights regarding your personal information:

• The right to access your personal data
• The right to request deletion of your personal data
• The right to opt-out of data collection (though this may limit Service functionality)
• The right to data portability (receive your data in a portable format)

To exercise any of these rights, please contact us at [email protected].

9. GDPR and International Users

If you are located in the European Union or other jurisdictions with similar data protection laws, you have additional rights under those laws. We comply with the General Data Protection Regulation (GDPR) and similar international privacy standards to the extent applicable.

10. CCPA Rights (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information is collected, used, shared, or sold
• The right to delete personal information collected from you
• The right to opt-out of the sale or sharing of your personal information
• The right to non-discrimination for exercising your CCPA rights

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by updating the "Last updated" date at the top of this page.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at: